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Advanced SEO Techniques
There are 3 main goals your sales funnel should achieve: Increase your traffic Build your list Convert your list into buyers If you have never created a sales funnel before, or never successfully created one, it may sound intimidating to create one from scratch. Don’t worry, we are going to let you in on all...
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For companies that do business online, or any company really, accessibility is a important factor to consider. So what is accessibility?Accessibility is about creating an environment that is user friendly. On a website, this means that all content can be read, all visuals can be seen, and all media can be viewed. Meeting Accessibility Standards...
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SEO Results
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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Content Marketing
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines...
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SEO Consultancy
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
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PPC Services
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for...
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal...
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