How to Increase Sales by Improving your Storytelling

Have you ever read a book that was so interesting that you never wanted to put it down?

That is how your customers should feel when reading about your stories in order to boost your sales.

You don’t have to be a professional storyteller to make this happen. You don’t need to have the most interesting life to tell good stories.

While not everyone is born with the ability to tell an engaging story, you can improve your storytelling skills. It all comes with practice, and we’re going to show you how.

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7 Ways you can Improve your Storytelling

  1. Identify the target audience of your story

Who are you telling your story to?

You need to identify the target audience to make sure that your story is appropriate.

Once you have figured out who your target audience is, you need to develop an appropriate tone to tell the story and publish it on the right platforms.

For example, if your target market is millennials, Facebook and Instagram would be optimal platforms to tell your story on.

  1. What are you trying to achieve?

What is the goal you are trying to achieve?

Have a clear message that your target will walk away with. Have an actionable story. These are important tips on how to convert your customers and boost your sales through your story.

  1. Connect on an emotional level

Connecting with your target on an emotional level is a powerful way to boost sales.

Think about the emotions you can trigger with your story:

  • Fear
  • Anger
  • Joy
  • Disgust
  • Surprise
  • Trust
  • Sadness
  • Love
  • Envy

Use human emotions to connect with your audience. Choosing which one(s) depends on your marketing campaign and your branding.

Think about what kind of response your story will get.

  1. Tell relatable stories

How can you get your reader to relate to your story?

Tweak your story so that a wide audience can relate to it.

If you can’t, it is best to leave it out of your marketing campaign since there is very little value in telling a story very few can relate to.

  1. Start a blog

A blog is a great place for you to share your stories.

Your website NEEDS a blog.

There are so many benefits of blogging including:

  • Boosting traffic to your website
  • Increasing engagement with your customers
  • Building a personal relationship with your customers

Here are some tips on how to tell your story on a blog:

  1. Don’t beat around the bush. Be concise.
  2. Keep it actionable.
  3. Include images to make your story more engaging.
  4. Have an attention-grabbing headline.
  5. Promote your blog posts through social media.

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  1. Record videos

Another way to tell your story is through video.

Not everyone wants to read. You can cater towards people that enjoy watching content.

If you don’t have a YouTube channel, you may want to consider making one.

Share your content with your customers.

If you have a blog, you can even talk about it in a video.

  1. Allow your customers to share their own stories with each other

How can you make your stories credible? How can you make people believe them?

This is where your customers come in.

Let your customers share their stories on your website through reviews, testimonials and discussion boards.

Are you ready to take your storytelling to the next level?

While not everyone has mastered the art of storytelling, it is a skill that you can improve on. With these 7 tips, you build your storytelling skills to boost your sales.

What kind of stories do you share with your customers?

Related Tag: Online Consultant

About the author

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

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