20
Mar

How to Use Instagram Stories to Generate B2B Leads

  As marketers, we are well aware that marketing strategies are very dynamic. Marketers do not stick to the same strategy because overtime, new platforms, tools and strategies emerge that changes the ability of marketers to reach their target audience. The goal of B2B marketers is to reach their target audience, engage with them, and...
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05
Mar

Top 4 Marketing Challenges Executives Will Face in 2018

In the beginning of a new year, it is essential to pin-point the new set of marketing challenges that marketing executives will face in order to know what kind of strategies they need to create as a counter-measure. Here we reveal the top 4 marketing challenges for 2018: Lack of Budget The top challenge that...
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15
Feb

How to Increase Sales by Improving your Storytelling

Have you ever read a book that was so interesting that you never wanted to put it down? That is how your customers should feel when reading about your stories in order to boost your sales. You don’t have to be a professional storyteller to make this happen. You don’t need to have the most...
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06
Feb

How to create a profitable conversion funnel for beginners

There are 3 main goals your sales funnel should achieve: Increase your traffic Build your list Convert your list into buyers If you have never created a sales funnel before, or never successfully created one, it may sound intimidating to create one from scratch. Don’t worry, we are going to let you in on all...
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16
Dec

Your Guide to Efficiently Assessing a New Marketing Channel for your Business

One of the questions that have been asked countless times in the realm of marketing is: “What marketing channel should I focus on?” Unfortunately, there is no clear-cut answer. It depends on the nature of your business as well as your target audience. Determining the marketing channel or channels you focus on are pivotal, especially...
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16
Nov

Top 6 tips on Successfully Building a Lead Magnet into Your Product to Boost Growth

Want to expand your reach into attracting new customers for your product or service? You’re in luck! A lead magnet would be a great tool to look into. To coax your target audience into your marketing or sales funnel, a lead magnet can be used as a ‘bribe’. As notorious as it sounds, lead targets...
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17
Oct

Give your Website a conversion boost with these 12 tips

For companies that do business online, or any company really, accessibility is a important factor to consider. So what is accessibility?Accessibility is about creating an environment that is user friendly. On a website, this means that all content can be read, all visuals can be seen, and all media can be viewed. Meeting Accessibility Standards...
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05
Oct

7 Essentials to Make Perfect SEO Reports for your Clients

For many marketers, creating SEO reports for clients can be a tedious task. Every client or business has different goals meaning that your reports will differ as they will reflect different business goals depending on who is receiving the report. In the business world, performance is everything. SEO reports are significant because you need to...
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28
Sep

How to Structure a Sales Email

Have you ever considered email marketing? No? Well you should because did you know that one in every seven humans on the planet has a Gmail account? Now that is a huge audience. So how do you gain the attention of a large audience? It all comes down to how great your email campaign is....
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